Business Management, Tennis and Parenting
Ask a mediocre or mid-level manager what professional coaching they've received and you're likely to get a blank stare. However, talk to any self-respecting, high-powered, top-performing business executive and ask THEM what training they've done and the odds are they will give you a list of personal and professional coaching that they've received.
Similarly, if you're goal is to be a mediocre tennis player at the club level, you might be inclined to get coaching on a monthly or weekly basis. But if you're goal is to compete at the national or international level, you're looking at daily coaching. The more you want to raise your level of play, the more coaching you need. It is simply the cost of doing business.
Now, if you're goal is to simply get by as a mediocre parent, probably using your own parents or your own childhood as reference, there's really no need to receive coaching. Just wing it and do your best.
However, if your goal is to be a great parent, if you want to raise the level of your parenting, then the answer is coaching. Yes, you can read books, talk to friends, get lots of free advice on Facebook or Twitter. But the surest way to cut through the nonsense and confusion and get the right answers at the right time is to get professional coaching.
There is simply no substitute for professional coaching from someone who is specially trained; someone who has "been there, done that"; someone who can look at your issues from outside the problem, as an objective observer; someone who will often have the answers before you even ask the question.
There are very few qualifications to be a parent. And in most cases, it doesn't take that much even to be a good parent. But to be a GREAT PARENT...
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